Or, is it? Apple’s Greg Joswiak on ‘planned obsolescence.’
Which is about the craziest thinking in the world, where I give you a shitty experience so you go buy our new product… But, to your point, there’s been so much that people forgot about how great software updates are. First of all, we have a 95 percent customer satisfaction rate with iOS 11… it’s great. We have delivered through the years amazing features, from the App Store to iMessage.
So-called planned obsolescence can be viewed many ways. First, Apple’s products improve steadily so older products will become obsolete, and that is part of a long term plan (to improve, which makes older products obsolete). Second, Apple’s software updates actually improve a product each year until the devices are no longer supported (obsolete).
Not so crazy.