What do online publishers do on a slow news day. Make up something titillating, sensationalist, and, of course, just wrong. Steve J. Vaughan-Nichols says the Mac is dead.
Did you notice what was missing at Apple’s 2018 WWDC? There wasn’t a single new Mac model to be seen. Not a one.
You know, right? Like, just about every year– at a software developer’s conference. Plenty of news about macOS Mojave, though. As expected.
The Mac lineup hasn’t been associated with true innovation for years, even before Tim Cook took over as CEO. Not having a new Mac model to show off to its assembled developers doesn’t seem like a fluke.
Yeah, maybe it was on purpose. Of course, not much innovation exists in the entire personal computer industry (removable touchscreens don’t count since hardly anyone uses that new innovation).
It wouldn’t kill Apple to take a mere billion or so and invest in selling us new and improved Macs, but that’s not what it’s interested in. It would much rather spend the cash on fine-tuning the color of the next iPhone.
Apple could keep the Mac upgraded every year with new Intel Inside or higher resolution displays or Face ID. Instead, there’s, uh, um, wait– I know. Touch Bar!