Ed Hardy nails the recent anti-iPhone television commercials from Samsung. Galaxy S9 sales are going nowhere fast and inventory is building up.
When a product isn’t doing well, one marketing strategy is to sling mud at the competition. That’s why all Samsung’s latest ads don’t focus on the Galaxy S9, but criticize the iPhone instead.
There are four new ads that target some aspect of Apple’s products, such as the notch, no microSD card slot, and a lack of on-screen multitasking.
Insulting the customers you want to switch to your product is not a good strategy.
iPhone took took 8 of the top 10 spots in U.S. smartphone sales in Q2. Last year’s iPhone 8 and iPhone 8 Plus both outsold the newer S9.