All search engines are not the same in features, of course, but I understand the sentiment from Kate MacKenzie. They suck. Kate explains why and how.
Let me be completely honest about search engines. They all suck. Google seems to provide the best results, but who tracks online users more than Google? Not even Facebook. I fear that every search I make on Google incriminates me or identifies me in some way to advertisers, and since the search engine and advertiser giant keeps all that information, government authorities, insurance companies, and anyone else might gain access to it.
What about competitors Bing, or DuckDuckGo?
Both provide decent search results, but my unscientific and unofficial survey says Google’s results are better. Shouldn’t they be the same between Google and DuckDuckGo? Yes. And no. Google’s results are based on more factors than simply entering keywords. If Google knows who you are, knows your search history, knows where you are, you’re likely to get different results.
Search results are free but all that tracking comes with a price.
Search needs competition and there isn’t much competition for Google because all search engines are the same for one reason. They all suck.