If email is a scourge on mankind, what is spam? Despite spam filters on my email servers and SpamSieve on my Mac’s email app, spam still gets through. Why? Steve Ranger has an idea.
Crooks have also refined their techniques to deliver to better results, with click rates rising from 13.4 percent in the second half of 2017 to 14.2 percent in 2018. You are 12 percent more likely to open spam if it pretends to come from someone you know, but spelling matters: a subject line free from errors improves spam’s success rate by 4.5 percent.
Crooks are getting smarter. Users are not.