What better time to indulge in a little fantasy role playing than a week or so before Apple’s next big product launch?
New iPad Pro models for sure. Think thinner, lighter, faster, but with some highly anticipated goodies from 4K video output, USB-C, and Face ID. Oh, and a new Pencil would be nice.
Anything else? Uh huh. Plenty of expectations mean opportunities for disappointment.
Apple’s co-founder Steve Jobs launched iPad back in 2010 and other than the company’s standard iterative improvements each year or so, the form factor remains much the same. iPads are more for content consumption and less for content creation.
That’s the Mac’s job.
First, Apple could bump the iPad Pro with a decent keyboard, more keyboard shortcuts, and even mouse support. Yes, the mouse is a more accurate and precise pointing device than the finger. We have to get over that and just move along.
Macs are made for real work. iPads for lesser work.
Second, the Mac needs more than a refreshed speed bump. Segments of the Mac line have become positively anemic. Think Mac mini. Think MacBook Air. Think entry-level MacBook which has trouble keeping up with an iPhone Xs.
So, here come the expectations.
Two new iPad Pro models. Maybe even a third– iPad mini. Three new Mac models. Mac mini. MacBook Air. And MacBook.
Since we’re playing fantasy Apple gear why not ask the company to introduce that MacBook Air as an ultra thin, ultra light, very fast, always on entry-level Mac with an Apple-designed CPU inside.
I’m thinking thinner, lighter, faster, but with a Retina display, a cellular option for an always on and always connected Mac, and somewhere around 12-to-18 hour battery life.
I said this was a fantasy, right? A Mac with a touchscreen? That would be magical. And a fantasy.
What inspired me to give consideration to a few days of fantasy Apple gear is tech writer David Gewirtz.
My main work machine is a once top-of-the-line 2013 27-inch iMac that’s been completely maxed out with 32GB RAM, a terabyte flash drive, and a once-powerful fourth generation Intel Mobile Core i7 Haswell processor. It’s also got a GeForce GTX 780M with 4 GB of GDDR5 memory. In 2013, it was epic. Today, it’s anemic as heck.
That’s not exactly an anemic machine, but it pales in comparison to the new MacBook Pro models with i9 inside, and seems utterly ancient compared to a Xeon-powered iMac Pro. The problem with Gewirtz’s fantasy list is how it’s aimed at the professionals. Most Mac users do not require all that horsepower.
It’s the great unwashed masses of Mac customers who are in dire need of some new gear. So, what’s coming? Reality? Or, a fantasy?