Another example of shallow analysis. Aaron Tilley misses the difference between static numbers and percentages.
Apple’s iPhone Prices Soar, but Not Profit Margins
Assume that gross margins remain the same while prices go up 50-percent. Is the profit margin higher? And where are Apple’s actual numbers compared to the guesstimates?
As iPhones have increased in hardware complexity, the gross profit margins on Apple smartphones have actually gone down over the past decade, from a high of nearly 74% to around 60% for most of the latest entry-level models
Says who? A notorious guesstimator. The numbers did not come from Apple.