Ron Amadeo on AT&T’s head start to 5G. Without 5G.
There’s a new cellular network technology on the way, and the whole industry is banding together to upgrade from 4G LTE to 5G mmWave. The 5G upgrade will require new modem technologies, lots of new chips to pack into devices, and the need for new and more plentiful cell towers.
Wow. That sure seems like a lot of effort and money just to move to another new standard, right? Is there an easier way?
Wouldn’t it be easier to just update everyone’s 4G icon to “5G” and call it a day?
The company started rolling out a software update to several Android phones over the weekend, and what was called “4G” yesterday is now called “5G” today. Through the power of marketing, AT&T now has “5G” in over 400 markets!
AT&T did it all without upgrading any cellphone towers or worrying about obtaining 5G benefits.