Humanity has reached a split decision; a verdict that tells the tale of the future. DSLRs are dead. Well, at least those DSLRs most of us can afford. Instead, the world of photography belongs to the obvious.
Oh, and Android smartphones with decent cameras. Cameraphones take more photos than DSLRs and that is not going to change. So, what about Canon, Nikon, and other major camera makers? Change is here and it’s not going to be pretty.
How about Canon CEO Fujio Mitarai:
People usually shoot with smartphones… The digital camera market will keep falling for about two years. In our company, cameras have declined at around 10 percent a year in the past few years. Professional and amateurs use about 5 to 6 million units. Finally, the market will hit the bottom.
Dead cat bounce?
What’s the problem with DSLRs?
Most photographers cannot tell the difference between a photo shot on a recent iPhone vs. a photo shot on any DSLR, let alone the entry-level or mid-range models. Even point and shoot cameras are taking a beating in the marketplace.
Even as smartphone sales slow, companies like Apple, Samsung, and Huawei sell more handsets every quarter than camera companies sell in one year.
Thanks to Apple, annual improvements in iPhone cameras, and the advent of computational computing– tied to the immediate convenience of a camera in your pocket– the world reached peak smartphone while peak DSLR is a footnote in history.
Apple created a revolution on two fronts: it took the steep learning curve out of a highly technical craft and it made sharing and publishing instant, thanks to apps like Instagram. Canon couldn’t compete
It’s not that the current crop of DSLRs cannot compete from the quality photo standpoint. DSLR photos have improved with each new camera model, and produce notably better photos than smartphone cameras.
The problem is that most people cannot tell the difference between the two. It wasn’t that long ago that film cameras all but disappeared, and we’re on the cusp of an event in history where traditional DSLRs become the domain of true blue professional photographers and cinematographers, rather than just a high quality camera that produces photos that look altogether like those that came from an iPhone.
Goodbye, affordable DSLRs. iPhone wins.