Dave Farrington explains:
Are you a customer? Or, are you a part of the product? With Apple, you’re the former. With Google and Facebook you’re the latter. Prey.
Most people do not fully understand or appreciate their status with Google and Facebook.
Would you be inclined to buy a car from a dealer who knew intimate details about your purchase habits, your bills and debt, how you live, your politics and religion, and how you discipline or treat your children? Would you buy a car from a dealer who knows about your psychological quirks and your sex life?
That’s exactly what happens when you use Google or Facebook.