Apple’s sales slumped in China, a slump that affects iPhone component suppliers, including Dialog Semi:
Chip designer Dialog Semiconductor said on Monday that it managed to hit its fourth-quarter revenue guidance… Shares in the Anglo-German company jumped 4 percent as investors credited the company’s resilience at a time when other Apple suppliers have slashed or missed their targets.
Seems reasonable and straightforward.
Apple chipmaker struggles to deliver promised earnings… Dialog Semiconductor, the European chipmaker that Apple has been working with since the first iPhone, has reported disappointing earnings for the fourth quarter of 2018.
Disappointing? To whom? The stock went up.
For the first time in years, it seems that Apple needs to seriously reconsider its sales strategy to claw its way back to the top of the tech world.
Journalists often forget that Apple Inc. and APPL are not the same thing.