What’s new under the sun? Not much. And everything. It depends mostly upon whom you ask. There is an ongoing battle between Apple’s iPhone and Google’s Android-based smartphones for market supremacy. Who’s winning?
In the U.S., guesstimators seem to think Apple has the edge, and, indeed, the company fares very well in most developed nations where smartphone customers have sufficient disposable income to afford an affordable luxury.
PCMag decided to do a survey on a state-by-state basis to see which smartphone OS has the most users (or, because it’s a survey, the most respondents; not quite the same thing). Who won?
Here’s the setup from Rob Marvin:
The most recent comScore rankings show Android at 54.2 percent market share in the US and iOS at 44.8 percent as of December 2018, our survey found that only 14 states were predominately Android users compared to 36 for iOS.
The first thing to note is that such surveys seldom agree with other surveys. The second thing to note is where Android OS tops Apple’s iOS.
What do these states have in common?
- North Dakota
- Rhode Island
Generally speaking, there are not many people in each of the states where Android leads iOS. So, is there any value in the survey?
What would be interesting, especially on a state-by-state basis, is the level of education for Android vs. iPhone. Or, the economic status of each.
Here’s a stat that makes sense and might indicate some socio-economic benefit to Apple.
Looking from mobile to desktop operating systems, we also found that 63 percent of iOS users have Windows computers, and 34 percent have Macs (1 percent other). On the Android side, 90 percent of users have Windows desktops or laptops, and only 10 percent have Macs.
The Mac remains a prosperous platform of over 100-million customers thanks to, 1) iPod halo effect, 2) iPhone halo effect. Remember, such surveys remain what they have always been. Guesstimates only partially reflective of reality. Where I live, Android smartphones remain top dog by nearly two to one, but when I do my own non-patented but equally effective eyeball survey, it’s the other way around.
I know, right? Lies, damned lies, and statistics.