Who is the company that Americans trust the most? Google? Nope. Walmart? Uh uh. Apple? You’re getting warmer. Dennis Sellers on a survey of trust.
Consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, according to a new survey of more than 1,000 consumers from SmarterHQ, a multichannel behavioral marketing platform. Their results — which I find surprising — finds Amazon has earned the most trust from today’s consumers by a landslide.