Anyone who has purchased and used multiple Apple products through the years has an understanding of the so-called Apple Tax. There once was a time when I could afford– and used– the best Apple could offer. I bought a LaserWriter printer for $7,000. I bought a couple of cheese grater Mac Pros– one which ran Mac360 for a couple of years.
Apple keeps raising the Apple Tax and too many new products have gone beyond my range of an acceptable purchase.
The Urban Dictionary defines Apple Tax:
A term to describe the extra money one pays for buying an Apple product. Also known as the “Fanboy Fee,” the fictional “Apple Tax” is what consumers pay for the Apple cool factor.
How about this one?
the steeper price paid for Apple products in comparison to the equally effective products of competitors.
Such a consideration isn’t really fair because Apple provides far more to its customers than any competitor.
That list would include Apple Stores and Genius Bar technical support, higher resale value on most Apple hardware, seamless integration of software and hardware not easily matched by competitors, and, of course, all the privacy and security built-in that is anathema to what Windows PC sufferers deal with.
Yet, Apple keeps raising the Apple Tax.
My home office was graced with a few cheese grater Mac Pros just over a decade ago. They were considered expensive power that often topped out above $5,000, fully configured. Mac OS Server alone was priced at $500 when Mac360 launched.
Those were the good old days.
Apple’s latest Mac offering is the much anticipated Mac Pro to replace the trash can Mac Pro of 2013 which replaced the cheese grater Mac Pro from prior years. This new Mac Pro is a monster and sufficiently well equipped to quiet even Apple’s harshest critics.
Mostly because they will not be able to afford a fully tricked out Mac Pro to complain about.
The entry-level Mac Pro looks pays proper homage to the cheese grater Mac Pro of yesteryear, but with an entirely new design that is fully accessible and completely modular. Mac Pro starts at $5,999. The new 32-inch Retina 6K Pro Display starts at $4,999. The display’s stand is $999.
Just to get started, the Mac Pro weighs in at just a few cents under $12,000– far beyond the cheese grater Mac Pro of the past.
Yes, Apple keeps raising the Apple Tax.