How long have you been singing the praises of Apple’s Mac? For me, it dates back to the original Mac in the spring of 1984; MacWrite and MacPaint. The Mac was a dud for about a year, and then carried the “it’s good for graphics” for nearly 20 years.
Those days are gone. Apple– the Mac, iPhone, iPad, and, yes, Watch– are definitely pro enterprise.
Say thank you to the iPhone.
Apple’s iconic smartphone was so good, so easy to use, and did so much– even with a limited number of applications– that executives all over enterprise insisted that their IT departments handle connectivity (and iPhone was made for corporate life, too– built in security, Exchange support, and more).
That brought about a new era in the enterprise. BYOD.
Bring your own device. IT departments were required to allow devices that employees wanted to use, and would use, and preferred to use.
Usage won the war.
Since then, the Mac has gained prominence in corporate life because it also runs Windows, Microsoft Office apps, all of Adobe’s Creative Cloud suite of apps, and remains compatible via standard files.
Even iPad is the leader in enterprise sales and usage, for those reasons and more– especially since the interwebs turned to HTML5 as the basic for websites (not all, of course, but those that count).
iPhone, Mac, iPad.
What about Apple Watch? It’s just an overpriced fashion accessory, right? Or, it’s an exercise device with annoying notifications, right?
Jonny Evans has a different look on Watch.
Hyper-personal, context sensitive, equipped with highly secure and private machine intelligence, the increasingly independent Apple Watch is a business opportunity
I see Watch everywhere; young, old and in-between; in business, schools, and kids.
Remember, Apple CEO Tim Cook once worked at IBM.
IBM provides watchOS apps for hospitals, law enforcement, public safety, and field service engineers.
Watch leads the wearables industry segment for a reason. Like iPhone and iPad, Watch can be customized to fit in just about anywhere and does.
With a voice-first user interface, an ever-extending feature set, and growing independence from the iPhone, Apple Watch is becoming another computer that’s all you require for some tasks — including enterprise tasks. Apple Watch is not just a fitness tracker.
I predict that in 2020 Watch will become independent of iPhone.