I doubt if anyone knows more about internet trends than Mary Meeker. Check out her 333-page slidshow. A few items:
- 51% of the world — or 3.8 billion people — were internet users last year, up from 49% (3.6 billion) in 2017 and only 24% in 2009. Growth slowed to about 6% in 2018.
- The percentage of U.S. adults who say they’re “almost always online” has grown from 21% three years ago to 26%.
- The percentage of U.S. adults trying to limit personal smartphone use has grown from 47% in 2017 to 63% in 2018.
- Apple, Google, Facebook, and YouTube have all rolled out tools to help users monitor their usage.
- People are more concerned about privacy than a year ago (but these high concerns are moderating).
- Encrypted messaging and Web traffic are rising.
- U.S. users still view the internet as a positive for themselves (88%) and society (70%), though both metrics have slightly decreased since 2014.