What’s the current rage and trend among software? App subscriptions. Pay by the month, pay by the year, but whichever you choose, you pay more and pay forever. Apple seems poised to create a new revenue stream called Apple As A Service.
Well, what can you get from Apple already that falls into the subscription category?
I see Apple Music, AppleCare, iPhone Upgrade Program as starters. You get something but you pay by the month. AppleCare is an extended warranty, bundled into iPhone Upgrade Program, but now Apple has a new AppleCare+. Instead of paying a lump sum longer-term warranty, Apple allows for a monthly payment.
You pay– and get warranty service– until you cancel. That’s little more than a monthly subscription to AppleCare for specific products; iPhone, iPad, and Watch.
How is that not the beginning of Apple as a Service?
So far, the Mac and Apple TV are not included in the program, but AirPods, Beats headphones, and the new Powerbeats Pro Siri-based earbuds are. For a price.
It would not take much for Apple to turn on a marketing switch to include Apple as a Service, whereby customers put all the gear they want into a package, including AppleCare+, for one monthly price tag.
What I do not expect to see is the same package as AppleCare+ has become–AaaS with a cancel option. Rent to own? Perhaps. Lease to own? What’s the difference? Any ongoing SaaS or Paas comes with built-in requirements to continue to pay for a period of time; probably a minimum of two years.
Apple can afford AaaS. Are Apple customers willing to subscribe to owning an iPad, a Mac, AirPods?