Quick. Name the best selling iPhone 11. Early sales guesses peg iPhone 11 Pro models at about 55-percent, while iPhone 11 trails at 45-percent of all new iPhone models. Looked at another way, iPhone 11 is, as expected, Apple’s best selling new model.
I understand the term Pro as Apple– and almost anyone else that sells Pro gadgets– uses it. Pro does not mean for professionals only. Pro means more. Sometimes the more is a long list of additional features. Sometimes the more is just more money.
From what I can tell of specifications and sales to date, Apple has three iPhone 11 Pro models.
At the high end of the feature and price spectrum is my favorite; iPhone 11 Pro Max. That’s a mouthful, but pricing being an important metric, it’s likely that iPhone 11 Pro mini sells more, but combined both Pro models sell more than iPhone 11.
There’s a problem with the name Pro. Based on features, capabilities, and upgrade potential, Apple should have named the new iPhones this way:
- iPhone 11 Pro – starting at $699; dual cameras, LCD display, bezels
- iPhone 11 Pro mini – starting at $999; three cameras, OLED display, thinner bezels, faster charger
- iPhone 11 Pro Max – starting at $1,099; three cameras, larger OLED display, thinner bezels, fast charger
Why should iPhone 11 be called Pro, too? Apple seems to think that 64GB storage is Pro level. And 64GB is non-Pro level. All the new iPhones start with storage at 64GB. To save $1.59 Apple scrimped on the fast charger for the base model just to get the price down.
iPhone 11 comes with the features that all iPhone customers want. Better cameras. Better battery life. Wait. Doesn’t that 720p LCD display count as non-Pro? Most customers cannot tell the difference between OLED and LCD, even side-by-side.
Since iPhone 11 is larger than iPhone 11 Pro, let’s call the former iPhone 11 Pro, and the latter iPhone 11 Pro mini.
See? All those names fit.
What about the non-Pro iPhones? They’re still around. Last year’s iPhone XR. Non-Pro. iPhone 8 and 8 Plus from the year before. Non-Pro. To make its own naming convention stick, Apple should have upgraded the two Pro models with more base storage– 128GB would have been good and more separation from the base model iPhone 11.
Based on specifications and what more people want– better battery life and improved cameras– all three of Apple’s new iPhones are Pro models.