Have you ever noticed all those content-like ads that stack up at the bottom of many websites? Lara O’Reilly:
Taboola and Outbrain, the two biggest names in the sector, have for years duked it out for the most lucrative publisher deals and a Taboolabrain merger has long been rumored. Now the two are joining forces to create a content recommendation monolith they say will give advertisers access to a new scaled player in an online ad market dominated by Google, Facebook and, increasingly, Amazon.
The merger means more of the same. More stacks of content-like ads that clutter up websites. Hey, it’s advertising. Ads make the world go round.