T-Mobile owns the color magenta. George P. Slefo:
Startup insurance provider Lemonade is trying to make the best of a sour situation after T-Mobile parent Deutsche Telekom claimed it owns the exclusive rights to the color magenta.
Only in Germany. For now. Lemonade’s founder, Daniel Schreiber:
If some brainiac at Deutsche Telekom had invented the color, their possessiveness would make sense. Absent that, the company’s actions just smack of corporate bully tactics, where legions of lawyers attempt to hog natural resources – in this case a primary color—that rightfully belong to everyone.
I want my own color.